" * Make it short: 15-30 seconds is ideal; break down long stories into bite-sized clips
* Design for remixing: create a video that is simple enough to be remixed over and over again by others. Ex: “Dramatic Hamster”
* Don’t make an outright ad: if a video feels like an ad, viewers won’t share it unless it’s really amazing. Ex: Sony Bravia
* Make it shocking: give a viewer no choice but to investigate further. Ex: “UFO Haiti”
* Use fake headlines: make the viewer say, “Holy shit, did that actually happen?!” Ex: “Stolen Nascar”
* Appeal to sex: if all else fails, hire the most attractive women available to be in the video. Ex: “Yoga 4 Dudes”
"

"Stripped of communications capabilities and lacking support for Chinese characters, these devices were glorified, nearly useless PDAs. They sold for $1,200 to $2,400 apiece and weren't much of a hit with Chinese consumers.

New Jersey student George Hotz's highly publicized unlocking feat of Aug. 21 injected some supply into the Chinese iPhone market, and the prices quickly dropped to $700. But by the end of the month, local iPhones still couldn't send text messages in Chinese. And most available iPhones were still not completely unlocked. They could only make calls, not receive any."

"There's still a lot of oil left to be pumped. But there is a growing belief that several factors are converging to create a practical limit to how much we can pull from the earth each day."

"Most of the world's biggest oil fields are aging, and their production is falling. There is widespread speculation that the Ghawar oil field in Saudi Arabia, the world's largest, is petering out, which is significant because it likely has produced more than half the oil that has flowed out of the kingdom. At the rate oil fields are being depleted, simply maintaining our current production of 85 million barrels a day will require producing at least another 4 million daily barrels every year."